The Seven Deadly Sins of Online Reputation Management

1. Do not wait until it happens to you.
2. Mitigate (reduce) the risk immediately (this is a different way of saying the same thing as (1) above, but it I need to push this point home).
3. A passive response is often better than aggressive particularly where your antagonist is a narcissist or sociopath (i.e. don't fight back directly) "A gentle answer turns away wrath, but  harsh words stir up anger" Proverbs 15:1
4. Don't click on offending pages through Google, yahoo! etc, this may make them rank a little higher.
5. Do not post a rebuttal on the offending website, by updating the content you will inadvertently cause Google to think the page is worthy of higher ranking due to regular updates.
6. People are fickle; if you do post a rebuttal (on a different website), don't be too defensive; ; "The lady doth protest too much, methinks." [Hamlet's Queen Gertrude]
7. Be humble with republishes if you ask them to remove the libelous content. In the USA you can't sue them (you can, but you won't win), and they don't have to remove it; even if you prove it is libel.
8. Change you name to John or Jane doe [Just kidding]. But seriously, if you have a unique name, the risk of online libel about you appearing on the first page of Google is much higher.

Ooops! That's 8 deadly sins. Consider on a bonus :)

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Michael Roberts Google+